Background:
Blazing Teens is an animated series featuring team competition in an Anime style combat with yo-yos, its a great hit in China and spreading around the world. Toy triangle a major distributor of the Blazing Teens range of the yo-yos for the Middle East required a new package design to make a big impression on retailers' shelves and into consumers' shopping baskets.
Solution:
After extensive research into the series itself and the middle-eastern retail market, our designers focused on the characters in the series.
The bold character-led design appeals to the affluent urban mom's sensibility while keeping it fun for kids.
Result:
Using s
